As times have come and gone, so has the online marketing systems. We are constantly evolving.
We are constantly looking for new ways to market our businesses, yet we almost always look past the simplest and easiest way to promote our businesses online.
We hardly want to take risks and try new things, we hardly ever want to do things without having hard-core facts. Most people go on about how their companies/businesses don’t need social media because their products/services aren’t available to the public.
But Before we get into why your company/business need social media. Let’s read up on a few “did you know facts” about social media.
- Social media marketing has a 100% higher lead-to-close rate than outbound marketing
- 84% of B2B marketers use social media in some form
- 84% of CEOs and VPs say they use social media to help make purchasing decisions.
- The number of worldwide social media users is expected to reach 2.5 billion by 2018
- More than half (52%) of marketers say Facebook is “the most important social network they use to grow and market their business.”
If that didn’t make you change your mind about the importance of social media marketing, the following reasons will.
We will start off with what Social Media Marketing/Facebook can do for your company Website!
For those who know about SEO (Search Engine Optimization), you’re going to love this. Search Engine crawlers know which pages are getting a lot of attention and constantly gaining traffic. So… it’s the same with your social media – Social media BOOSTS your SEO!
Creating a new page can be tricky, especially with Facebooks standards. We all want a 1000 likes a day without paying for it, and YES! It is possible. Not only do we want them on our Facebook page but also to drive the audience to our websites. Social Media is great for targeted traffic, it is all about time and content.
Learn from your mistakes! Social media is the best tool to connect and learn from your customers.
People love to complain, and they love the attention they receive when they do, if you aren’t on social media, responding to “bad comments” or not even knowing why people are not happy with your services/products, how will you be able to find a solution to your problems. If you are not attending to the complaints on social media, it makes your business looks bad.
Your competition/rivals are on Social Media.
People judge your services/products based on how many likes and how active your Facebook page is. If you don’t even have a page, your competition is already winning. We don’t recommend it but Social Media is the perfect spying tool too. It will help with keeping things competitive.
It is for Free!
How can one not make use of this opportunity? Yes, the adverts you have to pay for but if you post content worth sharing, you won’t need to pay for anything. We all know how quickly things spread on social media, so why not be a part of it?
It all comes down to this – Why is social media so important you ask?
Your brand doesn’t really exist if it is not represented over all online marketing platforms, Yes Facebook is part of online marketing. All social media platforms are part of online marketing.
Everything you do on the internet leaves a trail, and the bigger your trail, the more potential clients will find you.
Don’t know where to start building your online trail? Not sure where to begin? We can assist with building your online presence, targeting your target market and help your Brand GROW. Contact us and let’s get social.